A Dream with a Heartbeat
Citron Jaune began with a simple dream: to create clothing that not only feels good to wear but also makes a real difference—for the artisans who craft it and for the planet.
Our journey is rooted in a deep passion for sustainability and a love for craftsmanship. In our workshop in Madagascar, each piece of clothing has its own story. Since we have no intermediaries between us and the makers, we work directly with talented artisans and seamstresses, ensuring they are fairly paid and fully supported. This includes providing training, medical care, and individual growth plans.
We use only natural, biodegradable materials so that you can feel good about what you’re wearing—and about how it impacts the planet, even when it’s time to part with it. We’ve made the conscious choice to avoid synthetic fabrics and even naturally transformed materials like viscose, as they aren’t biodegradable. While this sometimes limits our design options, we stand by our commitment to sustainability in every way possible.
Believing in quality over quantity, our collections are crafted from deadstock fabrics and made in small batches, reducing waste and making each piece truly unique. We also take care to ship all our orders in biodegradable packaging.
Although we’re still a growing brand and don’t yet have the funding to achieve certification, it’s something we hope to accomplish in the near future as we continue our journey toward making fashion a force for good.
Biodegradability / Sustainability
From our plastic-free workshop to our plastic-free and biodegradable packaging, we are fully committed to leaving the lightest footprint possible. While it’s not always easy, we know this is the path forward, and we are constantly working to improve our processes.
We know that cotton is one of the most polluting fibers, as its production results in significant greenhouse gas emissions. While nothing is perfect, we’re actively working to improve. Our goal is to increase the use of organic cotton in our collections, which requires fewer pesticides and has a lower environmental impact.
Right now, we're excited to be working on new projects, such as incorporating natural dyes—some pieces in our fall collection were crafted using this technique. Our next goal is to power our workshop with solar energy, furthering our commitment to sustainability.
So, is Citron Jaune Fully Sustainable?
The honest answer is no—we aren’t 100% sustainable yet. Sustainability is a complex journey with many challenges, including water pollution, CO2 emissions, and the use of natural resources. Unfortunately, there’s no single solution to these issues. Every kind of production, including fashion, has an impact on the planet.
For us, sustainable fashion means carefully weighing the pros and cons of each material and process to make the best choices. For example, both conventional and organic cotton are natural materials, but they require transportation and can affect the soil where they grow. We’ve made the conscious decision to avoid synthetic fibers, not only because of their environmental impact but also due to the microplastics they release during washing, which can be harmful to both the environment and our health.
At Citron Jaune, we acknowledge these complexities and are committed to continuously improving our processes. We believe in transparency and making thoughtful, informed decisions to minimize harm and maximize positive impact.
It’s all part of our promise to go more green, clean, and kind as we grow—for the planet, for the makers, and for you.
Growing Together
Our journey is all about growth—growing our brand, our impact, and our community of like-minded people who care about the world we live in. As we expand, we’re excited to bring our sustainable fashion to more people, in more places. Whether you’re in California, New York, Paris, Berlin, Japan or anywhere in between, we’re here to offer you clothing that align with all you ever need from Fashion : a beautiful, clean, item.